Both Google Analytics vs Adobe Analytics – they are both well-known platforms. They are used by businesses to derive deeper insights from the data produced by customers.
Organizations frequently struggle with deciding which of these two tools to use. In this article, you will learn everything you need to know about Google Analytics and Adobe Analytics to determine which is best.
Let’s first have a clear understanding of each platform.
Introduction for Google Analytics
Google Analytics is a useful tool that can track website users by tracking their behavior, engagement, and preference on the website.
With these analytics, you can make improvements to the website’s performance.
Introduction for Adobe Analytics
Adobe Analytics is a similar tool because it has many similar aspects to Google Analytics because it also similarly tracks analytics.
Adobe Analytics allows you to collect real-time data across all the devices like Google Analytics.
Why Compare Google Analytics and Adobe Analytics?
- Amount of insights each tool provides
- How hard it is to setup
- The number of integrations
- Efficiency in data collection
- The features in each of the tools
Points for Comparisons
Attribution Modeling
Attribution modelling is the analysis of touchpoints in the customer’s journey up to the conversion.
Google Analytics has more accurate attribution modelling – in fact, it has multi-funnel models.
Standard Google Analytics allows you to track and compare conversions using different models.
On the other hand, the standard Adobe Analytics has 2 attribution models available – first touch and last touch. Adobe Analytics also has attribution IQ, allowing you to select 3 different attribution models.
E-commerce Tracking
Strong structured reporting is crucial for e-commerce companies, as well as other functions like add-to-cart and product impressions.
In comparison to Adobe Analytics, Google Analytics offers significantly better eCommerce tracking.
Predefined and organized reports from Google Analytics enable more flexible and thorough auditing of eCommerce clicks, conversion processes, and potential customers.
User Friendliness
The standard Google Analytics interface is very simple to use.
However, when you upgrade from the Google Analytics base package and begin utilizing unique customizations, the user experience becomes significantly less user-friendly than Adobe’s.
Adobe Workspace is a distinctive and user-friendly dashboard that was better made because Adobe Analytics is built on customization.
When the data needs to be broken down or transformed into charts or visualizations, this dashboard offers superb statistical techniques and visualizations that are substantially more insightful and useful.
This makes it simple for digital analysts to gather the precise data they need and manipulate it in various ways.
Implememtation
Google Analytics is fairly simple to implement onto the website. They offer various ways to implement Google Analytics on the website. These methods include:
- Google Tag Manager
- Google Analytics tag
- Plugins (WordPress)
Adobe Analytics recommends Adobe Launch which is a more complicated process than Google Analytics.
Getting Custom Data
Custom dimensions are basically hit, product, session, or user. The standard version of Google Analytics has 20 custom dimensions by 20 custom dimensions.
Analytics 360 has a 200 custom dimensions by 200 custom dimensions.
Adobe Analytics uses ‘Traffic Variable’ which has similarities to the hit level in Google Analytics and the ‘Conversion Variable’ which are the custom dimensions.
Adobe Analytics standard has 100 Conversion Variables, 75 Traffic Variables, and 1000 events. The premium version has 250 Conversion Variables, 75 Traffic Variables, and 1000 events.
Overall, Adobe Analytics is superior here.
Data Storage
Businesses can store client data for the duration of their relationship with them with Adobe Analytics, but only for 24 months with Google Analytics.
Additionally, Adobe Analytics can keep cookies for almost 15 years, whereas GA can only keep them for a month. This implies that organizations can concentrate on their clients for extended periods of time by using Adobe Analytics.
Reporting
For the purpose of creating reports, the Google Data Studio tool links to Google Analytics and other data sources. The lack of drag and drop functionality in Google Analytics reports makes sharing reports challenging.
On the other hand, the drag and drop feature and the Adobe Analytics plugin tool for MS Excel data make the information sharing procedure more practical.
As a result, companies can distribute their analytical reports without granting access to the back end.
Cost
Since the standard Google Analytics is free, it is a more cost-effective choice than Adobe Analytics, if you are looking for a simple analytics solution.
Analytics 360, on the other hand, costs a minimum of $150,000/year.
For Adobe Analytics, it depends on how many hits you receive. Adobe Analytics has no free version and can cost more than $100,000 each year.
Adobe Analytics will be used by large businesses that need additional capabilities for thorough consumer data integration.
Final Words
Overall, in most cases, Google Analytics would be a stronger option for you.
You should be aware that Google Analytics operates in real-time and facilitates prompt business decisions. Additionally, it offers well-organized business reporting solutions to organizations.
For startups and businesses searching for web analytics features, Google Analytics is excellent. It is also a useful tool for websites that focus on blogs.
Analytics 360 has succeeded in making the competition more fierce. However, Google Analytics should be your choice if you are a small business and want to independently do a free and reliable examination of your website.
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Ben
Problem with Google, is that they are so dominant and track & trace people unwillingly everywhere on the web, apps, devices (android) and browsers. It would be great to tame the beast a bit, for example by this great and completely free, open source alternative: goatcounter.com that really provides anonymity of your website visitors. (Google only needs three more data points to bring the ‘anonimized’ data/behaviour back to an individual And since they’re Google… you get the point.)
It also claims to be more user friendly than GA, however I can’t tell you since I haven’t used it myself (not a web-owner). But there is a demo available on the website.
Please do your visitors a favour by really protecting their privacy.