I have 10 search engine optimization pointers to provide if you’re asking how to boost your Bing rankings.
As an SEO professional, I regularly examine Bing when I evaluate search results and search engine algorithm trends for my clients’ and my own websites.
I use Bing Webmasters to track Bing results, which enables me to check how terms are ranked on Bing. Here are eight straightforward optimization suggestions for businesses to consider if you want to rank higher in Bing.
1. List Your Business on Bing Places
Bing Places and Google My Business are both available. Both of these strive to provide their users with the most accurate and beneficial local search results.
To increase your local SEO ranking performance, register your business on Bing Places and establish a listing. Be aware that Bing rewards websites for prominently displaying their location information.
The Bing algorithm also takes into account data from outside sources, including social media websites like Facebook. Make sure you’re ranked in Facebook’s local search engine as well to maximize your Bing SEO visibility.
2. Improve Indexing
Use Bing’s Webmaster Tools to index your website after claiming your business.
You must log in to your Bing business account using your Outlook, Hotmail, or Microsoft login before you may utilize a back-end XML sitemap to prove that your website is actually yours.
If you use categories and tags to make your website’s pages easier to find, Bing’s algorithm will be able to manage and comprehend your material more effectively. You can expect improved search rankings and ad experiences for your brand from Bing if you work on this.
3. On-Page SEO for the Win
Although backlinking still aids with Bing SEO, intelligent and contextual keyword usage is far more crucial. Focus more on on-page SEO than off-page SEO if you want to rank for Bing. But some methods will be more effective than others.
For instance, it appears that exact keyword matching in page names, meta descriptions, and online content is given preference by Bing.
Sometimes you may wish to forgo fluid readability in favor of long-tail keywords. If you want to see your website appear closer to the top in Bing SERPs, you should also use keywords in URL slugs, subheadings, and the opening paragraph of your content.
4. On-Page SEO Basic Practices
After carrying out the aforementioned search analysis, you should improve your title tag and meta description. Make sure the title tag is no more than 70 characters because Bing, like Google, may truncate your results.
In order for readers to understand what your page is about, if your title tag is chopped off, you should start it with your major keyword. Although not a direct ranking element, the meta title description can nonetheless influence a click.
Your site can receive more traffic from that search if you create a compelling argument as to why someone should click on your results. Use the main keyword in the meta title description since Bing will highlight that keyword for the user to notice, according to one piece of advice.
Next, you can add H2 tags to your page once you’ve started with your main keyword in the title tag. If you use the data from Bing’s search analysis, you can ask and answer questions right on your page.
One piece of advice is to pose the query as an H2 tag and provide an immediate response in the first phrase. Don’t bury the answer at the end of the paragraph because Bing, like Google, will only display results in the answer box after a certain number of characters.
Finally, add relevant exact matching internal links that point back to your content so that Bing’s crawler may find it and crawl and index it. Don’t skip this step because relevance is important when building internal links to your content.
That link has no relevance, so it appears fake and offers a poor user experience. Instead, since the baseball stadium is next to the basketball arena, I could link to my NBA Toronto article from my Rogers Centre website.
5. Social Media Online Presence
According to Bing’s webmaster standards, social signals play a significant role in the ranking algorithm.
This indicates that Bing values your social media presence more than Google does. When we discussed claiming your business on Bing Places, we briefly touched on this. Bing evaluates the caliber of your material based on how well your social media perform.
Therefore, watch out for publishing without a distinct brand voice or buying likes or followers.
These are social media interactions and shares, frequently on prominent platforms used by the business world like Twitter and Facebook. You must, however, also align your social media presence with your intended audience.
6. Submit URLs Constantly
Make it a routine to submit your URLs to Bing Webmaster Tools every day. Bing speeds up the process of understanding your website by allowing up to 1000 URL submissions each day.
The rationale behind this technique is that by making Bing’s crawler visit your website, you will hasten the indexing process for search engine rankings.
7. Top Notch Content Posted Regularly
Any content you post should be reliable, scannable, readable, and well-researched. It will also be helpful if you use numerous pertinent photos to support your views all throughout the text. Prioritize quality over quantity.
Avoid attempting to optimize your material by breaking it up into numerous brief blog pieces. A blog article should be between 2,100 and 2,400 words long in 2020; this will provide you enough room to explain a subject in-depth and authoritatively without inevitably rambling.
The second-most popular search engine in the world, Bing, has the potential to be a tremendously successful channel. Opportunities for greater reach and expansion shouldn’t be passed up.
Additionally, Bing SEO recommendations may often be consistent with Google’s SEO practices. If you’re ambivalent due to Bing’s runner-up reputation, consider its parent company.
Did you know that over 900 million of the over 1.5 billion Windows-powered devices in circulation today run Windows 10, and Windows 10 devices use Bing as their default built-in search engine.
Here at Outburst Marketing, we optimize for Bing SEO to capture the maximum market share and hopefully you can optimize for Bing search traffic with these tips as well.
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