![8 Free Backlink-building Tools [2023 Ultimate Guide]](https://outburstmarketing.com/wp-content/uploads/2022/11/8-free-backlink-building-tools.jpg)
Marketing professionals use various backlink-building tools conducive to a website’s overall success. It can become overwhelming when trying to narrow down the options.
All backlink-building tools are different as they are trying to separate themselves from the competition.
Backlinks will continue to be a key component of Google’s algorithm. This article will review eight free backlink-building tools and how they can help achieve your link-building goals.
Let’s dive in.
1. Google
If we are talking about free, google is arguably the best free back-link-building tool. Google contains the internet’s largest source of link-building resources.
Google has the most extensive index of web pages, making it a clear choice that marketers should utilize.
By learning how to navigate through Google effectively, marketers can conveniently access thousands of relevant backlinks at no cost to them.
A filter feature in Google called Search operators helps you to refine your search to your specific needs. Users can include filters such as intitle:, inurl:, and the – operator to find the most relevant backlinks for your website.
The one disadvantage of using Google as a free backlink-building tool is that it doesn’t allow users to download their results. Download a Chrome add-on extension such as Ahref’s SEO Toolbar to fix this.
2. Ahrefs
Ahrefs is a preferred backlink-building tool used by countless SEO professionals today. Ahrefs backlink index has over 3 trillion active backlinks. It is the second most used web crawler right after Google Search.
Digital marketers consider Ahrefs an essential back-link-building research tool. Content Explorer is a filter feature in Ahrefs that enables users to search a database of over 9 billion web pages.
Content Explorer allows you to filter web pages by keywords, language, publish date, and by switching the search mode to “In title.” More than that, Content Explorer can filter pages with 10+ referring domains giving users highly relevant insights about the website.
Ahrefs is free to view your website’s backlinks using Ahrefs Webmaster Tools. However, if you want to take advantage of Ahrefs link-building features fully, users will need to pay $82-99/month.
3. Ubersuggest
Ubersuggest is an excellent link-building tool for revealing key SEO metrics crucial to your website’s success. Cost per click, search volume, domain score, page score, link type, and anchor text are available to users.
Marketers use Ubersuggest to gain critical insights into their competitors’ performance as it offers a free backlink checker.
To use Ubersuggest to its fullest potential, run a link analysis of websites ranking on page 1 of the search engine results page. The free backlink checker allows you to see what backlinks your competitors are sourcing.
Use the keyword research tool to search for a keyword you want your website to rank for. Take advantage of Ubersuggest’s 7-day free trial to see if it has what you need.
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Majestic SEO
Majestic SEO’s database offers two different indexes: Fresh Index and Historic Index.
Fresh Index provides a list of web pages and backlinks in the previous 120 days.
On the other hand, the Historic Index is an accumulation of data going back five years. The database has trillions of unique URLs perfect for monitoring your website’s SEO ranking over its lifespan.
Majestic SEO’s free version allows users to view referring domains, external backlinks, trust flow, and citation flow.
Use trust flow and citation flow to see competitors ranking on the SERP for a targeted keyword. This information will tell you how competitive it will be to rank for that targeted keyword.
5. Hunter.io
Email marketing is a vital part of managing your business’s outreach. Hunter.io is a link-building tool that communicates with webmasters to earn referral inbound links.
Emails will only get seen if your marketing message reaches the right audience. Hunter.io allows you to retrieve email addresses attached to a given website. It then compiles the email addresses in a format according to your targeted backlinks.
Outreach is challenging to get right as it takes time to network properly. Hunter.io allows you to find email addresses from a company name or website you would like to build backlinks with.
To experience what Hunter.io is all about, users can perform 50 monthly searches for free. The starter package is $49/month.
6. MozBar
Keyword research is a large portion of creating trustworthy backlinks. MozBar is a free Chrome extension that lets you analyze backlinks right from your search results.
Enter your targeted keyword and you will see how competitive it is. Domain Authority and Page Authority can be viewed with the free version. Domain Authority is a metric created by Moz to measure a website’s overall ability to rank in the SERP.
Identify prospective sites with a low Domain Authority. Websites with a low Domain Authority will be less competitive to rank higher for that keyword.
MozBar is a free tool to use its basic features like Page Authority and Domain Authority. If you need more valuable assets, consider upgrading to their monthly plan for $99/month.
7. Whitespark
Not all link-building tools are created equally. In this case, Whitespark specializes in finding local citations. Whitespark’s local citation finder is a backlink checker for local search queries.
Restaurants, nail salons, and all local businesses will benefit from using Whitespark for their local SEO needs. The local citation finder allows users to submit backlinks to local directories such as Foursquare or Yelp.
Double-check that you submit your business’s NAP, name, address, and phone number, consistently to local directories.
The free version is relatively limited as it only allows one campaign and three daily searches. Not entirely surprising as it is more of a niche product. Try their small business package for $20/month if you want to try it out.
8. Check My Links
Check My Links is a Google Chrome extension used for backlink checking. This add-on is extremely valuable for capitalizing on other sites’ broken links.
Once installed, you can seamlessly conduct backlink checks to webpages of high relevance to your website. Most links will be green and active, but some will show as red, indicating that they are broken.
Replacing broken links with active links is a very strategic way to obtain high-quality backlinks. Check My Links is a valuable tool for broken link building and a preferred choice by SEO professionals.
Final Words
As you can see, marketers use link-building tools for various reasons. These eight backlink-building tools will aid success, whether localizing backlinks, optimizing for targeted keywords, checking backlinks, or scaling large and small.
Diagnosing your website’s needs is the first thing to consider when prioritizing which backlink-building tool to use.
Identify your website’s marketing strategies and backlink-building tools and see where you can best fill in the gaps.
This article gave you ideas on how your business, big or small, can best implement these eight free backlink-building tools.
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