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When working with SEO, have you ever thought of the keywords needed to get the best results for your page?
Are keywords even essential to SEO? In this article, you will learn more about keyword placement in SEO and how it plays a massive role in increasing rankings and improving search results.
Again, keywords are crucial because it helps clients get the results they want and leave out the ones they don’t. They help improve a user’s search query by making it concise and detailed.
How Many Keywords Per Page?
It is recommended that you use about 3-8 keywords per Page. However, this is a general rule; you can adjust accordingly depending on your content’s length.
If you do use 3-8 keywords on your page, you should break it down into one primary keyword, 1-3 secondary keywords, and 1-4 additional keywords.
If you end up using 8+ keywords, it can make your content seem spammy and unnecessary.
It is essential to avoid this because, as we stated in the previous paragraphs, keywords are a necessary element of SEO, so we need to meet the formal requirements to ensure high rankings in search results.
It is also recommended that you implement your keywords in the first 100-200 words of your content because it is a fact that Google gives more importance and weight.
After this initial step, it is crucial to keep including keywords throughout your content to ensure that it consistently ranks higher.
How to Use Keywords on Your Page?
Firstly, on your Page, it is vital that you include keywords in the first few sentences or paragraphs of your content. You can also use it in the page titles, meta descriptions, images, URLs, subheadings, etc.
Next, you should use variations of the word or phrase throughout your content. There are many ways to go about this.
You can go to the bottom of a webpage for the related terms section, where you will see words and phrases related to your search query. You can also use SEO tools like LSI keywords to find different keyword variations.
Lastly, once you gather all the keywords you will use in your content, remember to write as clearly and concisely as you can. Write for your audience first, then make adjustments when revising.
What Exactly Are Keywords?
Before going into detail about keywords in SEO, what is SEO?
The goal of SEO is to increase visibility and rankings for a website when a user searches for product/service information related to your business in search engines such as Google, Yahoo, Bing, etc.
Therefore, a better ranking and visibility on these search engines increase your chances of gaining prospective clients, which in turn helps your business in numerous ways.
Now to get into more detail about keywords, they are specific words and phrases and words that tell the user what that content is about.
When a user types a word or phrase into the search bar of a search engine, that is called a “search query.” When you hit enter, the search engine will match your keywords to different websites.
This is why any SEO researcher needs to know what their audience is looking for, whether it be products/services or general information about any topic.
You want to make sure your website or page comes up as one of the first results on a search engine, so not only is your ranking higher for any future prospective clients or customers, but also to improve the brand and reputation of your company.
This is precisely why keyword research is one of the most critical steps in SEO so that your keywords are relevant to the audience, are properly optimized, and help you reach your business goals.
As you read, you will learn more about keyword research and its crucial role in SEO.
What are the Elements of Keyword Research?
When it comes to Keyword Research, there are three essential elements: Relevance, Authority, and Volume. These three elements are necessary for keyword research to produce good results.
Relevance revolves around search intent, meaning your website or page will only rank if it meets the searcher’s criteria. In other words, based on what the user wants or searches for, your content will be tagged accordingly.
Authority in the context of SEO means the more value and weight your content carries, the more likely it will be ranked highly. Therefore, having high-quality and helpful content will deem your page or website authoritative.
Volume means when you include an obscure keyword on your Page, and when someone searches for it, it will be in the top rankings.
However, this can be detrimental because if there are not enough searches for that keyword, your insights will be inconsistent, and you will only rank if someone does ever search that word.
Why is Keyword Research Important?
Keyword Research is highly beneficial in SEO because it helps you find which keywords are best to use and even enables you to understand insights about the keywords your audience is actively searching for in search engines.
Keyword Research has many benefits, including Marketing Trend Insight, Customer Acquisition, and Traffic Growth.
Marketing trend insight is when you analyze the different insights from your keyword research to learn more about the current marketing trends.
This helps you make content based on these trends that your audience is interested in and keep up with on the daily.
Customer Acquisition is when keyword research leads you to collaborate with other businesses and negotiate different deals that help them progress from buyer awareness to purchasing.
Lastly, traffic growth is when you, as an SEO specialist, identify the best keywords for your content to rank higher in search results, which helps increase user engagement and traffic to your website.
What are the Different Types of Keywords?
There are many different types of keywords in SEO, such as Short-Tail, Mid-Tail, Long-Tail, product defining, customer defining, etc.
However, in this article, I will talk about the Short-Tail, Mid-Tail, and Long-Tail keywords, since there is much vital information to cover about these three types
There is a large volume of search traffic in short-tail keywords because they are broader and more general search terms.
In the SEO field, these keywords have the highest competitiveness and usually consist of 1-2 words. Moreover, they have the highest monthly searches and attract more website visitors.
Due to its high competitiveness, it is unlikely that your website content will rank highly if you target these keywords. “Local bars,” “Red sweaters,” and “Blue dolphins” are some examples of short-tail keywords.
Keywords in the Middle Tail or Mid-Tail segment are less general but still have enough scope.
Keywords that belong to this category are moderately competitive in the world of SEO and consist of 2-3 words. Due to their specificity level, they are considered the “best of both worlds” between Short-Tail and Long-Tail keywords.
Despite this, you should still be able to rank well for mid-tail keywords by ensuring quality content.
Among medium-tail keywords are “schools near me” and “home cleaning services.”
Finally, there are Long-Tailed keywords, which are specific keyword phrases that users and customers search for when they know exactly what they are looking for.
In addition to having a lower search volume, these keywords contain at least three words.
The most valuable keywords are long tails, which are more likely to convert and have the least competition.
The best way to find these keywords is to search for a general term, then scroll down to the “Searches related to ______ ___,” where you can find high-quality long-tail words.
Final Words
Conducting SEO and keyword research on your website to stand out, attract more traffic, increase user engagement, and improve rankings is imperative.
As you now know the basics of keyword research, the types of keywords, and how they should be used, you will have no problem growing your business and increasing website traffic.
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