Are you wondering what Reddit keyword research is? Well, in this article, you’ll learn everything you need to know about keyword research and get more search volume.
Reddit is one of the most underrated keyword research platforms for market research. Reddit is a social media organized into “subreddit” communities that cover various topics and content. Hence, there is likely a subreddit dedicated to your industry or area of interest.
By subscribing to relevant subreddits and participating in discussions, you can get a sense of the types of language and phrases that are commonly used by people in social media regarding your industry.
In addition to finding popular topics and trends within subreddits, you can also use Reddit’s search function to find discussions and comments related to specific keywords.
Reading through the comments on these threads can give you ideas for long-tail keywords and alternative keyword phrases that you might not have thought otherwise.
Let’s dive into the sea of Reddit and learn to know more about it.
5 Reasons to use Reddit for Keyword Research
The first step in writing a blog post is to conduct market research to find content ideas, popular keywords, and relevant keyword suggestions. In order to accomplish this, we use many SEO tools and keyword tools.
Reddit, however, is one of the most underrated keyword research platforms. Reddit can give you an idea of what language and phrases people in our industry commonly use on social media.
There are many reasons to use Reddit for keyword research to find the ideal keyword. But the main factors are
- With over 50 million daily active users, Reddit is one of the largest and most active social media. So you have access to a wealth of information and insights from a diverse group of people.
- Reddit is organized into ” subreddits ” communities that deal with a wide variety of topics and content, so there is a subreddit dedicated to your industry or area of interest.
- Reddit’s search function makes it easy to find discussions and comments related to specific keywords. You can also participate in these discussions and ask for feedback or input from other users.
- By subscribing to relevant subreddits and participating in discussions, you can get a sense of the types of language and phrases that people in your industry commonly use. You can also use free keyword research tools like RedditMetrics and RedditList to track subreddit activity and popularity, which can give you an idea of which topics and keywords are currently getting the most attention on the platform.
- Reading through the comments on Reddit threads can give you ideas for long-tail keywords and alternative phrasing that you might not have thought otherwise. This can be particularly helpful for finding relevant keywords that are more specific and targeted to your audience.
- Overall, Reddit’s large and engaged user base, wide range of topics, content, and the ability to easily search for and participate in discussions make it a valuable source of information for free keyword research.
How to use Reddit to Identify Emerging Trends
- Subscribe to relevant subreddits: The first step is to find and subscribe to subreddits that are related to your industry or area of interest. This will allow you to receive updates and participate in discussions within those subreddits.
- Participate in discussions: By actively participating in conversations within relevant subreddits, you can get a sense of the topics and issues currently being discussed and debated by people in your industry.
- Keep an eye on Reddit’s search function: You can use Reddit’s search function to find discussions and comments related to specific keywords. This can be a key feature to identify hot topics and emerging trends that need to be more visible in the subreddit’s main feed.
Reddit Keyword Research Tools
Keyworddit

Keyworddit is a free keyword research tool that allows you to use Reddit for free keyword research. It takes a subreddit and extracts the most frequently used search terms and phrases from its comments. You can then use these words and phrases as ideas for keywords to target in your content.
To use Keyworddit, you simply enter the name of the subreddit you want to search, and the tool will generate a list of the most frequently used words and phrases within that subreddit. You can then sort and filter the results to find keywords suitable for your industry or interest.
One benefit of using Keyworddit is that it allows you to find free keywords specific to a particular subreddit or community. This keyword suggestion can be helpful if you want to target a particular audience or niche within your industry.
RedditMetrics
RedditMetrics and RedditList are free Reddit keyword research tools that allow you to track subreddit activity and its popularity. These free keyword research tools can help identify emerging trends and hot topics and increase search volume within a particular subreddit or industry.
To use RedditMetrics, you can enter the name of a subreddit into the search bar, and the free tool will generate a list of the most popular and active subreddits based on the number of subscribers, comments, and upvotes where you will get more keyword suggestions and content ideas.
You can also use the “Trending” tab to see which subreddits currently get the most search volume.
RedditList
RedditList is similar to RedditMetrics, but it allows you to browse through a list of all the subreddits on the platform, sorted by popularity. You can use the search bar to find subreddits related to a specific topic or get keyword suggestions.
RedditMetrics and RedditList can help keep track of subreddit activity and popularity, giving you an idea of which topics and keywords are currently getting the most attention on Reddit. This information can help identify emerging trends and hot issues within your industry.
Two More Reddit Tools
Subscribe to Relevant Subreddits for Keyword Research
Subscribing to relevant subreddits will receive updates and notifications when new content is posted within those communities. This will allow you to stay up to date on the latest discussions and trends within your industry and give you access to a wealth of information and insights from other users.
Using Reddit to Identify Popular Topics & Trends
Pay attention to the threads and posts that are getting the most upvotes and comments within relevant subreddits. These threads are likely to be popular topics within your industry and can give you content ideas about emerging trends.
Use tools to track subreddit activity and popularity. Tools like RedditMetrics and RedditList can be helpful for tracking subreddit activity and popularity. This can give you an idea of which topics and keywords are currently getting the most attention on the platform.
Best Tips for Reddit Keyword Research
- Use the “r/popular” subreddit: The “r/popular” subreddit is a curated selection of the most popular content on the platform. By subscribing to this subreddit, you can get a sense of the types of topics and keywords that are currently getting the most attention on Reddit.
- Follow Reddit influencers: Many influential users on Reddit have their subreddit or regularly participate in relevant subreddits. By following these users and participating in their discussions, you can get a sense of their language and phrasing and find ideas for keywords to target in your content.
- Use the “wiki” tab within subreddits: Many subreddits have a “wiki” tab that contains helpful information and resources related to the subreddit’s topic. This can be an excellent place to find keyword ideas and get a sense of the types of language and phrases that are commonly used within that subreddit.
Reddit Dictionary

Upvote
An upvote is a way for users to show their approval of a post or comment. When a user upvotes a post or comment, it increases the post or comment’s visibility and popularity.
Downvote
A downvote is the opposite of an upvote. It is a way for users to show their disapproval of a post or comment. When a user downvotes a post or comment, it decreases the post or comment’s visibility and popularity.
Subreddit
A subreddit is a specific Reddit community dedicated to a particular topic or interest. Subreddits are identified by a name that begins with “r/,” followed by the subreddit’s specific name. For example, r/news is a subreddit dedicated to news, and r/technology is a subreddit devoted to technology-related topics.
Karma
Karma is a measure of a user’s contribution to the Reddit community. Users can earn karma by posting content that other users upvote and commenting on other users’ posts.
Final Words
Reddit can be an excellent platform for your keyword research. Whenever I am looking for new content or topics, I use Reddit because of its vast group of educated audience.
Free keyword tools like RedditMetrics and RedditList help me to keep track of subreddit activity and popularity, which can give you an idea of which topics and keywords are currently getting the most attention on the platform, and working according to that is the key to getting more traffic or attention from the audience.
Other social media have more users than Reddit, but because of Reddit’s community, it makes it easy for you to keep in the zone.
If we utilize these resources and follow the tips outlined here, we can effectively use social media to conduct free keyword research and find new keyword ideas and content that were once out of our reach.
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