If you want that your page captured top places in search engine ranks and get enough organic results, this article is for you. Just read it carefully, and apply them regularly!
On-page SEO (also known as on-site SEO) is optimizing websites to boost a website’s search engine ranks and generate organic traffic. On-page SEO includes optimizing your headlines, HTML elements (title, meta, and header), pictures, and posting relevant, high-quality content.
Since this plays a vital role in organically directing traffic to the website, doing these studies correctly creates an opportunity for e-commerce companies to increase conversions.
There are SEO studies that are done off-site as well as on the site. We will discuss this issue in detail in the coming days. Today, we will focus only on on-site SEO studies.
Let’s dive in.
How to do on-site SEO?
1. Remove items that slow down the site's speed.
The site’s slow loading makes these sites appear lower in search queries, as search engines think the area might be problematic.
Search engines also aim to provide the best experience to their users. For this reason, it recommends pages with high opening speed to users instead of slow opening pages.
Increasing the opening speed of your website plays a vital role in your on-site SEO work, as it improves the user experience.
2. Arrange page titles and subtitles correctly
Ensure every page on your website has an “h1” tag headline. The “h1” tag indicates the page title. It is recommended to have one “h1” heading on each page. Otherwise, these bots will have trouble indexing the page.
You can use “h2, h3, h4, h5, h6” tags when you need to use subheadings in the texts on the page while doing your on-site SEO work. Here you can use these subheading tags in a hierarchical order. You can use these subheadings as many times as you want.
Apart from these rules, when using your page titles, do not forget to include your page content keywords in these titles as much as possible.
Instead of using the keywords randomly, you should use them in meaningful sentences, and these titles should appeal to the readers.
3. Build your Meta descriptions correctly
Although Google automatically replaces the meta descriptions in search queries and presents a custom meta description that fits the search query, you should take these steps.
Create your meta descriptions so that search engines can understand your pages’ content and provide an alternative, self-created meta description for Google.
4. Build your URL Structure with Meaningful and Readable Words
The URL structure of your site is also one of the issues that should be emphasised in on-site SEO studies. It is essential that the links on your site consist of meaningful sentences and that you pass your keywords in these links.
Instead of random, automatically generated links, you should organise the link structures on your pages and make them compatible with search engines.
A URL structure of the form will provide better indexing of the page. Of course, tracking code will be added to the end of these URLs for UTM usage; however, having a meaningful base URL will help your site get indexed.
5. Optimize the Image
In your on-site SEO work, you should also optimise the images you use on your website. You can also drive traffic to your site from image searches. For this, the images you use must be compatible with search engines.
When uploading an image to your site, you should not forget to use keywords related to the image’s content in the image URL.
In addition, keeping the image’s file size small will positively affect the page’s loading speed. In addition, by creating image alt tags, it is helpful to develop indexable text related to the image.
6. Make More Internal Links
With in-site referral links, you can enable users to spend more time on the site and direct them to different content related to the page or content they are viewing.
This will increase the time spent on the page, and the rate of pages visited per user.
When users spend more time on your site, search engines show that your site offers valuable and relevant content to users, and your user experience is good. This contributes to your on-site SEO work, albeit indirectly.
7. Use your keywords where necessary
Google does not tolerate keyword spam as it used to. For this reason, you need to set the density correctly in your keyword usage.
If you go to extremes, you do Black Hat SEO, which is something Google penalises today.
At this point, it will be sufficient to use the keywords related to the page content on your pages in meaningful sentences and in a way that users can search.
8. Update Your Site Regularly
Updating your site regularly is also crucial for on-site SEO. If you do not update your site for a long time, search engines will assume that the site is outdated and will show the site lower in the rankings in search queries. Updating your site regularly shows search engines that your site is up to date.
You can focus on content marketing, as you can’t constantly add new products to update your site regularly. You can update your site regularly by determining a content strategy and creating weekly content.
1. What is on-site SEO?
On-site SEO work is only searching engine compatibility work on your website. Apart from on-site, you can also do SEO work outside the site.
Why Should I do on-page SEO?
On-page SEO studies are critical as they allow you to get more traffic through search engines.
You should be able to attract traffic organically with in-site search engine compatibility studies since you should only expect to receive traffic through advertisements or social networks, reducing your conversions.
What is the Most Critical Element in SEO Work?
The most crucial element in SEO work is the page content. If you have quality page content, if it adds value and information to users and allows them to spend time on the page, the SEO value of this page will be pretty high.
Can SEO Work be Done for Free?
Yes, you can do SEO work on your site for free. Even if you have knowledge or limited knowledge about this subject, you can improve yourself and do essential SEO work on your site for free.
Of course, you can also work with an SEO agency for more professional solutions and results. However, you can do these works without paying any fee.
Now that you know all the main details about On-site SEO, you should apply them regularly on your website to get the best results! Do not forget to check our following articles to learn SEO deeply!
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