@outburstmarketing This ONE Secret Will Tell You How to Find Brand Mentions #smallbusiness #smallbusinessowner #marketingdigital #marketingtips #entrepreneurtok #viral ♬ original sound - Outburst Marketing
You can oversee the web for mentions using Google Alerts, a free tool from Google. In essence, it notifies a user through email whenever Google discovers fresh results that coincide with their search phrase.
Marketers will love this because it allows them to be notified whenever their brand, business, or keywords are discussed online. Google Alerts is quick and simple to use once you sign up. You will discover the benefits of using this tool to track your brand in this post, along with instructions on how to get started.
Why Google Alert is Important
Because it gathers information from all over the web, Google Alerts is fantastic. It’s not a real-time procedure, you’re not continuously being barraged, and it’s not a daily newsletter.
However, using Google Alerts is almost as effective as receiving real-time alerts on crucial topics from around the web for many social media marketing specialists or online reputation managers.
If you’ve ever conducted numerous Google searches for a keyword, Alerts can help you do it more quickly.
Superior Content Marketing
Getting content ideas is a fantastic use for Google Alerts. Alerts can assist you in identifying fresh topics for blog posts and unique content stances that other content creators haven’t previously explored.
Additionally, if you start to notice trends in the themes that are popular, it might assist you to locate and utilizing additional pertinent keywords. Create alerts for your primary keywords and their misspelled equivalents.
Use alerts to gather information and make sure your content is current if you intend to concentrate on a specific issue. Create alerts for your own titles to receive notifications when content is being scraped, especially if this is a serious issue or you’re working on a scraper reporting case.
Link Building
There are many guides to link building, but very few of them mention Google Alerts as a source for link building and consequently SEO.
You have a great chance to build a backlink whenever your company, product, or service is discussed on a blog or an open question-and-answer website like Quora.
You may locate as many of these openings as you can and seize them as soon as they arise by using customized Google Alerts.
By creating alerts for searches relating to your product or service, you may start using Google Alerts as a link-building tool. Alerts will display fresh, pertinent sites where you can provide information, advertise a service or company, and leave a link to your website.
Online Reputation
Have you ever been caught off guard by an unexpected burst of negative news or even a meme?
Online reputation managers are all too familiar with these issues, and even social media managers must manage these types of abrupt changes.
It’s difficult to have eyes everywhere because news stories and social networking trends can originate anywhere on the internet. You may stay informed, alert, and prepared to pounce with a PR campaign by using Google Alerts.
Industry Trends
I keep tabs on new developments in my industry and my clientele’s industries so that I’m aware of them before they hit our respective trade magazines.
It takes only a minute to assign some keywords to send breaking content to my inbox or RSS reader.
When you’re trying to solve an IT, R&D, distribution or human resources issue, the Googleplex can do the research and e-mail the findings. It’s not a bad idea to keep an eye out for hirable talent through these alerts, either.
Competitive Research
It’s true that you need notifications to know what people are saying about you and your business, but it’s also crucial to keep an eye on the web for any recent events involving your main rivals.
Google Alerts can be incredibly helpful for competitive research. For instance, it’s a simple approach to determine whether your rivals are stepping up a content marketing effort that may not be detected by conventional link tools.
Keep Track of Plagarism
Keeping a business blog current has almost become a requirement.
A HubSpot study found that business websites with blogs receive 55% more visitors and 97% more inbound links than websites without blogs. Even if you don’t blog, you still have a lot of original writing on your website that you don’t want others to steal.
You may either enter key terms from your work into Google Alerts to track them for free, or you can pay monthly fees to organizations like Copyscape to check the Internet and warn you when criminals are distributing your stuff as their own.
Additional Tips
- Include frequent misspellings of the keywords you’ve used. Even if Google is growing better at spotting and fixing misspellings, it’s always a good idea to cover all your bases and not leave out anything that could be important.
- If you want your results to only contain that specific phrase, put quotation marks around multi-word search keywords and limit your alert. To further narrow your search, you can also use additional typical search symbols. Put the “+” operator, for instance, in front of a certain term to get Google alerts with that word in the results.
- To cover many variations of typical search phrases, create numerous alerts. With all of your Gmail accounts combined, you may create up to 1,000 notifications, so be thorough.
Final Words
One of the simplest things that marketers or social media managers may utilize is Google Alerts.
There is no good excuse not to utilize Google Alerts because it is crucial to know what customers say about your company online.
Take a few minutes right now to begin tracking your most significant names and keywords with Google Alerts if you haven’t previously done so. What you discover might surprise you!
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How Often Should I Post to My Blog? (It May Surprise You) – Outburst Marketing
[…] keep up with developments in your industry, set up Google Alerts and make an effort to post new information frequently. To maintain interest in your blog, you can […]